All day odor protection (After 5 washes; tested on cotton and cotton polyester fabric; vs. detergent alone; against body odor). Color protection (After 5 washes; tested on cotton and cotton polyester fabric; vs. detergent alone). Fewer wrinkles (After 5 washes; tested on cotton and cotton polyester fabric; vs. detergent alone). Easier stain removal (After 5 washes; tested on cotton and cotton polyester fabric; vs. detergent alone). Fights odor (Tested on cotton and cotton polyester fabric; vs. detergent alone; against body odor). 35 small loads. HE (Follow the washer manufacturer's use and care guide for proper dispensing of the fabric conditioner). Because We Care: Softening & freshness. Helps keep clothes looking newer longer (After 5 washes; tested on cotton and cotton polyester fabric; vs. detergent alone). Soft as a mother's love. Medium load. Small load. Safe for all washing machine. Responsibly made (To learn more, visit www.colgatepalmolive.com/responsibly-made). Biodegradable active ingredients. Save water. www.colgate.com/savewater.