Natural flavor. Real savings, every day, highest quality. 0 g Trans fat per serving. 70% less fat than our regular butter flavored popcorn. This product has 120 calories and 2.5 g fat per serving. Regular popcorn 160 calories and 9 g fat per serving. 100% whole grain. 31 g or more per serving. Eat 48 g or more of whole grains daily. Gluten free. Product of USA.